Athlete Aide

Creating business mindsets now for a great life after sport

Photo: Ethan Mcpherson ex British tennis player donning a Rock Jacket from his boutique collection


Athlete Aide was founded by a team of sports professionals and is unlike any talent management agency as our primary focus is athlete welfare. We encourage & coach our clients to achieve entrepreneurial thinking now, to work towards a lucrative & diverse life after sport. Once you’ve experienced the innovation, creativity & organic care from our Athlete Aides, we fully expect you to leave us & fly solo with the new team we helped build around you! Creating confident self reliant athletes off the field is our goal!

Current athlete agents & management agencies have proven that their skill sets are limited. Other issues with sporting governing bodies recently exposed for corruption and neglect of player welfare has led to a rise in mental ill health, bankruptcy, gambling and other misfortunate issues. We’re not blaming anyone but do feel that current athlete welfare systems need a redesign & fresh approach!

Sports Agents

Agents should not see us as rivals as we know their role is vital. We’ll work in tandem with agents to fill the gaps and make their clients bulletproof, by strengthening the athlete's infrastructure off the field.



We pitch concepts & projects to clients knowing that we have the tools & skills to execute them! Many talent management agencies currently rely on the client’s profile alone to generate income and only engage external service providers, to assist with specific needs such as wealth management etc (Another method of additional income for those agencies). This is a common trend also present in fashion & music agencies as they hoard clients with very little pro active strategy. We are pro active and driven by an ethical obligation to lay the foundations for your financial security now, so you can make that transition from sport to retirement effectively!

The Athlete Aide team has direct access to the innovators meaning we ideate, conceive, design, manufacture & launch new strategies & businesses with clients. We keep client identities confidential for strategic purposes.

NO contracts!

NO percentage fees!

NO Jr account managers!

Monthly pay as you go!

Unrivalled transparency!

Founders at your service!



We work with athletes and other pros behind the scenes including coaching & support staff at football clubs. Our clients have a diverse set of needs & goals such as:

  • Starting a new business venture
  • Preparing for football management or coaching
  • Preparing for a career in business for retirement
  • Increasing self worth off the field & tackling loneliness!
  • Maximising the time spent off the field learning new skills
  • Building a strong team to manage your career as a micro economy
  • Increase personal welfare through innovation management & creativity

Our direct skills, unique experience and design-led innovation will help you achieve any of the above goals. You are the KEY and we simply show you which doors to unlock!

Trouble with:

Your online presence?

Utilising time during an injury?

Your team or colleagues?

Your close inner circle?

Contact Us!

Meet our team!

Get in touch NOW!